Research Projects

The Business of Humanity

Principal Investigators: John Camillus and Bopaya Bidanda

The Business of the Humanity Project seeks to develop an economic model informed by the criterion of "humanity." The project also attempts to rethink the strategy paradigm by incorporating humanity. This requires redefining the strategy process; recognizing the significance of social networks; shifting from an emphasis on competition to "co-opetition" and alliances; incorporating multi-criteria, multiple stakeholder decision processes;responding to the wicked nature of many strategic issues; and integrating content and processes. The project develops case studies, holds conferences, and maintains an online network of managers and academics to achieve its objectives.