University of Pittsburgh Master Brand
Monday, December 9th
12:00 - 1:00 pm
102 Benedum Hall
Kate Ledger is Assistant Vice
Chancellor for Marketing in the Office of University Communications and
Marketing. She previously served as Executive Director of Marketing and
Engagement in the Office of Admissions and Financial Aid and led marketing and
communications in the Katz Graduate School of Business, College of Business
Administration, Office of the Provost and the Swanson School of Engineering.
Kate has also worked in the agency and corporate worlds, and earned her B.A.
from Penn State University and M.Ed. from Pitt.
Kate will share an overview of
the University of Pittsburgh master brand including the research, personality,
narrative and central theme of reinvention. She’ll also share the process
behind the University’s new visual identity and some videos to bring the brand
to life.